Deloitte PE & VC Market Report

Private Equity & Venture Capital Overview

Graphic & Web design for Deloitte’s and the Baltic Private Equity and Venture Capital Association’s report.

TS-LKD political party has roots in the 1980s anti-Soviet independence movement. It was founded in 1993 and shifted many times along with our newly independent country. The last political merger happened in 2008. Then the party got the name it uses today and visually joined symbols of two political powers in one logo.

We suggested a visual update - a bolder and more modern look that would reflect parties' values and strengths.

For different events we’ve created separate brand extensions.

Our choice of typography was versatile enough to be used in different messages aimed at various audiences.

Challenge
The main Lithuanian center-right party TS-LKD needed a brand update and extensive campaign design to unite voters in the 2020 Lithuanian parliamentary elections.

As we all know, political campaigns in 2020 faced a pandemic challenged that required to act and adapt fast and incorporate different tactics for political campaigning.

Solution
We've created a strong brand that backed parties' history, respect for democracy, rule of law, and human rights. 

As the campaign lasted several months, we had a chance to apply our design to various formats - from digital to TV, print, and OOH. The public noticed our clients' message and shown trust in TS-LKD in both rounds of the Parliamentary election. 

After securing a victory, our client successfully formed a new government and a new coalition that today works towards much needed political change. 

Credits
Account: Vita Musninkienė.
Illustrations by Paulė Bocullaitė. Photos by Kilimas Arts.

Work
Art Direction
Branding
Design

Editorial
Identity

Logotype
Typography
Print / OOH
Social
Web design