Presidential campaign

Presidential
campaign 2019

Branding & communication design for the Ingrida Šimonytė Presidential campaign.

Received 83 % more donations than other candidates.
Collected 37 % more online signatures than the runner-up.

We’ve segmented visuals according to different target groups - from liberal to conservative.

We’ve created numerous design adaptations during Presidential campaign.

We’ve had an honor to create branding and full communication design for 2019 Ingrida Šimonytė Presidential bid.

Challenge
To reach people who will vote for our candidate, who might vote for her as well as those who are undecided or thinking whether it’s worth voting in the Presidential election.

Solution
We’ve created a branding that could be easily adapted to share the candidate’s message via various communication channels. That’s why you see more conservative designs for the official OOH as well as handwritten typography and softer patterns for illustrating that our frontrunner is first and foremost a people’s President.

Credits
Account managing & creative direction: Vita Musninkienė. Our design team was joined by: Paulė Bocullaitė & Berta Bocullo. Final Presidential photographs were shot by Rokas Darulis, website has been created by the WestCoast studio. Event photos are by Kilimas Arts.

Work
Art Direction
Branding
Design
Identity
Typography
Print / OOH
Social Media
Strategy