Crudo Steakhouse

Crudo

Full steakhouse franchise launch with branding, interior design and strategy

Full steakhouse franchise launch with strategy, branding, and interior design for Parmigiano group, restaurant holding company.

The client aimed for a European style restaurant. Tailored denim aprons, butcher-block tableware, hearth-fired steaks, pastel ceramics and Fernand Leger’s original Femmes aux Perroquets artwork all added up to the image.

Crudo also wanted to educate customers and position itself as an expert. For this, we designed table mats containing all the cuts, steak history’s exposition, and steak academy. For easy production, we used kraft paper paired with selected wooden elements.

*Steakhouse has since successfully opened in 3 more locations.

Services: Art direction, Branding, Brandbook, Graphic design, Naming, Production, Signage, Strategy